I had the opportunity to speak with a colleague who asked an interesting question: “How do you become a Solution Marketer when there is no real education path for the role?” This is true.
Social Identity can and should have multiple personalities as we all have many skills and interests we can share both professionally and personally that do not require multiple Social Identities to accomplish participating in
In December 2012 I requested to guest post on a friend’s marketing blog, Sword and the Script, managed by or @Frank_Strong. Here is a version of this post as it is time to add
The role of Product Marketing is in need of innovation and evolving as the world goes social, mobile and content driven. Like any good evolution, this would also be a time to re-think the
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